OK, Just a quick rant about what some companies think (what a presumption!) that people want to receive from them.

I just got a two page newsletter from our old mortgage company. They presume we want to hear from them. (not necessarily) Also, it's two pages with information about . . . you guessed it . . . THEM!

There's a mini-article about the charities this company gave money to during the past year, the new high-end residential development they're providing construction funding for, etc.

There's nothing -- and believe me, I've been looking! -- of value or interest to me, their customer.

Is this kind of self-centered, indulgent and highly insoucient copy the 'stuff' with which your company communications are filled? If so, think twice about doing that any longer.

In the highly competitive, over-crowded marketplace of today . . . it doesn't take much to make a customer feel less important than they are and, once that happens . . . they become easily poached by your competitors who are willing to make them the 'center' of their world.

Think about this . . . and if you see an need or an opportunity . . . DO SOMETHING about it!