Services
- A demonstrated and valuable expertise?
- A useful, problem-solving service?
- Generate a meaningful and valuable benefit for your clients?
- Attract the interest of prospective clients for your services?
- To pay a fair (and not necessarily the lowest!) price for the benefits you provide?
If so, then you can benefit from the simple, effective and affordable marketing methods that I offer to help you overcome the obstacles that may be limiting you from converting your competence into the level of compensation your expertise and problem-solving service suggests.
My Services:
If you're seeking a 'magic bullet' that miraculously generates huge revenues and requires no effort on your part to make that happen, WAKE UP . . . you're dreaming!
That said, there are things you can do to connect with new prospects who want the benefits you offer and are willing to pay for your problem-solving expertise and services.
I've actually developed what is known as The Ultimate Client Development System ™ to help people who provide services more than products to market themselves as simply, easily and effectively as possible.
People who are interested in working with me are seeking to do a more effective job of marketing by focusing on the following outcomes:
Many service providers CRINGE at the mere mention of this word. You, too? Good news. It doesn't have to be that way. I have developed a unique system to help you meet new candidates for your services through other people you already know and . . . who already know, like and trust you, too.
By leveraging your existing relationships to generate what I call 'Preferrals' or, 'preferred introductions' to new people under the most favorable possible conditions, you'll be filling up your client development pipeline quickly and easily.
Some service providers don't greet this function with open arms, either! If that's the case for you, take heart. I'll help you to help others learn that you exist and generate a response from them -- of interest in your services -- that is evidence of their interest in what you do / can do for them . . . and that qualifies them for further attention from you so you can do business together.
Regardless of how you come into contact with someone who may be a candidate for your services, you must learn if they are 'real' -- i.e. likely to buy what you offer at some point in time (and not 10 years from now, either!). If so, you want to determine if that 'time' when they'll be ready and receptive to you is:
- Right Now,
- A time in the acceptably near future, or
- Never
If the answer is, "Never" . . . because of some factor that truly eliminates that possibility -- I call it a 'knock-out' factor -- then you've at least identified someone on whom further investment of your time, money and emotional energy isn't a good idea and you can cut your losses early enough in the game to avoid any negative emotions (anger, frustration, etc.) you don't want to feel.
If you sense the person IS likely to have a need or desire for the benefits you offer . . . but just isn't ready to move forward today, I'll show you how to get invited by your prospect to 'stay-in-their-mind' without 'getting-in-their-face'. Then, when they are ready to talk seriously with you . . . YOU, my friend, will be THE provider of your services they'll know, like, and trust enough to be highly receptive to having a serious conversation with you about your services and their needs.
Unlike Delta Airline's old tagline, "Ready When You Are", some of the people you'll meet as Preferrals or who respond to your promotions will NOT be ready to buy what you offer . . . when you make your initial contact. But sooner or later, assuming they match the profile of your 'Ideal Client', they probably will.
At that point, if you're not:- Already someone they remember, and
- Popping out of their mind like candy from a PEZ™ dispenser
At some point, your 'marketing' will pay off and you'll have a qualified prospect for your services who's willing to have a serious conversation about working with you.
But if you don't perform this function effectively, you'll find yourself having done a lot of marketing but not having much to show for it. In other kinds of business, this is called 'selling'. In your field, it's more about 'helping a candidate make a good decision about your services'. They may decide you're not a match. Or, that you are. And either answer is a 'good' one for your prospect to make.
My concern is that you maintain the focus on these two possible outcomes and not get lost in the land of I Wanna TIO (Think It Over).
Again, this isn't likely because I can help you to help prospects make a decision . . . a definite decision . . . about engaging you and using your services. Or, not. If you're truly a good match, you'll gain a new client or project. If not, then it's better for both of you not to engage in a relationship that will frustrate at least one (if not both!) of you. Right?
I know. You're asking what 'management' has to do with marketing. Fair question. In a word, 'Everything'. Why? Because if you're not managing to operate a good business that delivers a good service that consistently meets or exceeds the expectations of the marketplace you're seeking to attract, then you'll find that 'marketing' will only accelerate you down the superhighway to marketing Hell!
So technically, although management isn't usually thought of as a marketing-related function . . . it most certainly is. And effective marketers know that how well they operate their business is a fundamental requirement and ultimate determining factor in how effectively they can succeed in their marketing their services, as well.
- Generate 'preferred' introductions to the kind of people who can use your services.
- Attract the interest (and, response!!) of those people who can best appreciate your mission, ardently desire the benefits of your services and are willing to pay a fair (i.e. premium) price to enjoy them.
- Cultivate a 'top-of-mind' awareness of you as a 'Preferred Provider' of your services with people who are best able to appreciate your mission and desire your benefits.
- Qualify suspects into prospects and convert prospects into clients. By design, not accident.
- Harvest a significant portion of the remaining 'Lifetime Value' of each client who is going to invest more money on the kind of services you offer . . . with someone in your field. (I just want to be sure they're going to invest those sums with . . . you!)
- Be regarded as a 'Trusted Advisor' by your existing 'network' members who are your:
- Prospects who have yet to utilize your expertise and services,
- Clients who have used you in the past (and, will again in the future),
- Centers-of-influence who will help you to meet even more new clients
Once you're doing these things, you'll be seeing more and better people for your services. As a result, you'll be doing a better job of converting your competence into compensation than if you don't.
"OK", you ask . . . "How do I do this?"
In various ways. I work with people as a marketing advisor, not a marketing department.
I don't ‘do' advertising. But I can help you make good decisions about whether you should advertise, where and what your message might be. I don't do websites, but I can help you determine what you might want your website to do for your business and make suggestions on how to best do that and which designers can do that most effectively for you.
Bottom Line:
My role is to help you make intelligent decisions in response to the marketing challenges you're facing in your business. And, without my guidance, you may lose your precious time and money as well as share-of-client and share-of-market needlessly.
I have developed various packages of services to help us find a way to work together for a fee structure you can probably afford.
My minimum engagement is a six month relationship. After that, if and how you may want to continue our relationship is entirely up to you.
Interested? Let me know and we'll talk further. Contact me . . .
My Strategic Alliances:
As the song goes, "No Man Is An Island", and I am no exception. In fact, I am fortunate to have aligned myself with two key players in the fields of sales and marketing.
TEM Associates
TEM is one of the oldest and most successful affiliates of the Sandler Sales Institute, an international organization that helps a small business owner or self-employed professional who is seeking to grow their business by closing more sales, more easily and more quickly than they have in the past.
My relationship with TEM began in 1989 and it continues to help me help my clients who are truly committed to growing their sales by design, not accident.
If YOU want to be more effective in front of your prospects (or, you want your sales team to be!) TEM Associates can be of significant value to you. Learn more...
Duct Tape Marketing™
In 2005, SellMore Marketing, LLC was one of 10 firms chosen by John Jantsch, founder of Duct Tape Marketing™ in Kansas City, MO, to help bring his vision for making marketing 'simple, effective and affordable' to small business owners.
As an authorized Duct Tape Marketing Coach, I can utilize the expertise of John Jantsch and his products to help my clients increase the quantity and improve the quality of opportunities where they can convert their competence into compensation.
If YOU want to attract more qualified prospects to you . . . Duct Tape Marketing™ is certainly a key resource you may want to know more about. Learn more...